广告管理条例(附英文)
国务院
广告管理条例(附英文)
1987年10月26日，国务院
第一条 为了加强广告管理，推动广告事业的发展，有效地利用广告媒介为社会主义建设服务，制定本条例。
第二条 凡通过报刊、广播、电视、电影、路牌、橱窗、印刷品、霓虹灯等媒介或者形式，在中华人民共和国境内刊播、设置、张贴广告，均属本条例管理范围。
第三条 广告内容必须真实、健康、清晰、明白，不得以任何形式欺骗用户和消费者。
第四条 在广告经营活动中，禁止垄断和不正当竞争行为。
第五条 广告的管理机关是国家工商行政管理机关和地方各级工商行政管理机关。
第六条 经营广告业务的单位和个体工商户（以下简称广告经营者），应当按照本条例和有关法规的规定，向工商行政管理机关申请，分别情况办理审批登记手续：
（一）专营广告业务的企业，发给《企业法人营业执照》；
（二）兼营广告业务的事业单位，发给《广告经营许可证》；
（三）具备经营广告业务能力的个体工商户，发给《营业执照》；
（四）兼营广告业务的企业，应当办理经营范围变更登记。
第七条 广告客户申请刊播、设置、张贴的广告，其内容应当在广告客户的经营范围或者国家许可的范围内。
第八条 广告有下列内容之一的，不得刊播、设置、张贴：
（一）违反我国法律、法规的；
（二）损害我国民族尊严的；
（三）有中国国旗、国徽、国歌标志、国歌音响的；
（四）有反动、淫秽、迷信、荒诞内容的；
（五）弄虚作假的；
（六）贬低同类产品的。
第九条 新闻单位刊播广告，应当有明确的标志。新闻单位不得以新闻报道形式刊播广告，收取费用；新闻记者不得借采访名义招揽广告。
第十条 禁止利用广播、电视、报刊为卷烟做广告。
获得国家级、部级、省级各类奖的优质名酒，经工商行政管理机关批准，可以做广告。
第十一条 申请刊播、设置、张贴下列广告，应当提交有关证明：
（一）标明质量标准的商品广告，应当提交省辖市以上标准化管理部门或者经计量认证合格的质量检验机构的证明；
（二）标明获奖的商品广告，应当提交本届、本年度或者数届、数年度连续获奖的证书，并在广告中注明获奖级别和颁奖部门；
（三）标明优质产品称号的商品广告，应当提交政府颁发的优质产品证书，并在广告中标明授予优质产品称号的时间和部门；
（四）标明专利权的商品广告，应当提交专利证书；
（五）标明注册商标的商品广告，应当提交商标注册证；
（六）实施生产许可证的产品广告，应当提交生产许可证；
（七）文化、教育、卫生广告，应当提交上级行政主管部门的证明；
（八）其他各类广告，需要提交证明的，应当提交政府有关部门或者其授权单位的证明。
第十二条 广告经营者承办或者代理广告业务，应当查验证明，审查广告内容。对违反本条例规定的广告，不得刊播、设置、张贴。
第十三条 户外广告的设置、张贴，由当地人民政府组织工商行政管理、城建、环保、公安等有关部门制订规划，工商行政管理机关负责监督实施。
在政府机关和文物保护单位周围的建筑控制地带以及当地人民政府禁止设置、张贴广告的区域，不得设置、张贴广告。
第十四条 广告收费标准，由广告经营者制订，报当地工商行政管理机关和物价管理机关备案。
第十五条 广告业务代理费标准，由国家工商行政管理机关会同国家物价管理机关制定。
户外广告场地费、建筑物占用费的收费标准，由当地工商行政管理机关会同物价、城建部门协商制订，报当地人民政府批准。
第十六条 广告经营者必须按照国家规定设置广告会计帐簿，依法纳税，并接受财政、审计、工商行政管理部门的监督检查。
第十七条 广告经营者承办或者代理广告业务，应当与客户或者被代理人签订书面合同，明确各方的责任。
第十八条 广告客户或者广告经营者违反本条例规定，由工商行政管理机关根据其情节轻重，分别给予下列处罚：
（一）停止发布广告；
（二）责令公开更正；
（三）通报批评；
（四）没收非法所得；
（五）罚款；
（六）停业整顿；
（七）吊销营业执照或者广告经营许可证。
违反本条例规定，情节严重，构成犯罪的，由司法机关依法追究刑事责任。
第十九条 广告客户和广告经营者对工商行政管理机关处罚决定不服的，可以在收到处罚通知之日起十五日内，向上一级工商行政管理机关申请复议。对复议决定仍不服的，可以在收到复议决定之日起三十日内，向人民法院起诉。
第二十条 广告客户和广告经营者违反本条例规定，使用户和消费者蒙受损失，或者有其他侵权行为的，应当承担赔偿责任。
损害赔偿，受害人可以请求县以上工商行政管理机关处理。当事人对工商行政管理机关处理不服的，可以向人民法院起诉。受害人也可以直接向人民法院起诉。
第二十一条 本条例由国家工商行政管理局负责解释；施行细则由国家工商行政管理局制定。
第二十二条 本条例自1987年12月1日起施行。1982年2月6日国务院发布的《广告管理暂行条例》同时废止。(附英文)
REGULATIONS ON CONTROL OF ADVERTISEMENTS
Important Notice: (注意事项)
英文本源自中华人民共和国务院法制局编译, 中国法制出版社出版的《中华人民
共和国涉外法规汇编》(1991年7月版).
当发生歧意时, 应以法律法规颁布单位发布的中文原文为准.
This English document is coming from the "LAWS AND REGULATIONS OF THE
PEOPLE'S REPUBLIC OF CHINA GOVERNING FOREIGN-RELATED MATTERS" (1991.7)
which is compiled by the Brueau of Legislative Affairs of the State
Council of the People's Republic of China, and is published by the China
Legal System Publishing House.
In case of discrepancy, the original version in Chinese shall prevail.
Whole Document (法规全文)
REGULATIONS ON CONTROL OF ADVERTISEMENTS
(Promulgated by the State Council on October 26, 1987)
Article 1
These Regulations are formulated for the purpose of strengthening the
administration of advertisement, promoting the development of
advertisement undertakings and utilizing advertisement as an effective
medium to serve socialist construction.
Article 2
These Regulations shall apply to any advertisements published, broadcast,
installed or posted in the People's Republic of China through such media
or in such forms as the press, broadcasting, television, films, street
nameplates, shop windows, printed matters, neon lights, etc.
Article 3
The content of an advertisement must be true to facts, sound, clear and
easy to understand and must not cheat users and consumers in any way.
Article 4
Monopoly and unfair competition shall be prohibited in advertising
operations.
Article 5
The administrative organs controlling advertisements shall be the State
Administration for Industry and Commerce and local administrative
departments for industry and commerce at various levels.
Article 6
Units and self-employed industrialists or businessmen wishing to engage in
advertising businesses (hereinafter referred to as advertising operators)
shall submit applications to administrative departments for industry and
commerce in accordance with these Regulations and the provisions of other
relevant laws and regulations and go through, according to different
circumstances, such formalities as examination, approval or registration:
(1) for enterprises specializing in advertising business, Business
Licences for Enterprises as Legal Persons shall be issued;
(2) for institutions concurrently engaged in advertising business,
Licences for Advertising Operation shall be issued;
(3) for self-employed industrialists or businessmen capable of running
advertising businesses, Business Licences shall be issued;
(4) for enterprises concurrently engaged in advertising business,
applications shall be filed with the relevant departments for change of
business scope registration.
Article 7
The content of an advertisement to be published, broadcast, installed or
posted shall be kept within the advertiser's business scope or the scope
permitted by the State.
Article 8
An advertisement that contains any of the following contents may not be
published, broadcast, installed or posted:
(1) that violates the laws and regulations of the State;
(2) that impairs the national dignity of the State;
(3) that involves designs of the national flag, national emblem or
national anthem or the music of the national anthem of the People's
Republic of China;
(4) that is reactionary, obscene, superstitious or absurd;
(5) that is fraudulent;
(6) that depreciates products of the same kind.
Article 9
News media shall provide clear indications for the advertisement they
publish or broadcast. News media may not publish or broadcast
advertisements in the form of news reports nor collect fees for these
reports. Journalists may not solicit advertisements in the name of news
coverage.
Article 10
It shall be forbidden to advertise cigarettes through broadcast,
television, newspapers or periodicals.
After approval by administrative departments for industry and commerce, it
may be allowed to advertise famous wines and liquors of good quality which
have won prizes at the national, ministerial or provincial level.
Article 11
Due certificates shall be presented in applying for publishing,
broadcasting, installing or posting advertisements in the following cases:
(1) for the commodity advertisements concerning standards of quality,
certificates issued by administrative departments in charge of
standardization or by quality inspection agencies, authenticated to be
qualified by metrological verification, above the provincial municipality
level shall be presented;
(2) for the advertisements which indicate commodities as prize-winners,
certificates of award for the current session or year or for successive
sessions or years shall be presented and classes of prizes and prize-
awarding departments shall also be clearly indicated in the
advertisements;
(3) for the advertisements which indicate titles of high-quality
commodities, certificates of high-quality products issued by the relevant
departments shall be presented and clear indications shall also be made in
the advertisements as to when and by which departments the titles were
conferred on;
(4) for the advertisements which indicate patent rights of commodities,
patent licences shall be presented;
(5) for the advertisements which indicate registered trademarks of
commodities, certificates of trademark registration shall be presented;
(6) for the advertisements of the products which require production
permits, production permits shall be presented;
(7) for the advertisements concerning culture, education and public
health, certificates issued by the higher competent authorities shall be
presented;
(8) for the other advertisements which require due certification, papers
issued by relevant government departments or agencies authorized by them
shall be presented.
Article 12
Advertising operators shall check papers or certificates and examine the
contents of advertisements while undertaking advertising business or
acting as advertising agents. They may not publish, broadcast, install or
post any advertisements which violate the provisions of these Regulations.
Article 13
For the installation and posting of outdoor advertisements, local people's
governments shall organize the administrative departments respectively in
charge of industry and commerce, urban construction, environmental
protection and public security in jointly drawing up the plans, which
shall be implemented under the supervision of the administrative
departments for industry and commerce.
Advertisements may not be installed or posted in controlled areas near
government organs or cultural relics under special protection, nor in
areas where installation and posting of advertisements are prohibited by
local people's governments.
Article 14
Rates of charges for advertisements shall be fixed by advertising
operators and reported to local administrative departments for industry
and commerce and to those in charge of price control for the record.
Article 15
Rates of fees to be charged for acting as agents in advertising business
shall be fixed by state administrative departments for industry and
commerce and those in charge of price control.
Rates fees to be charged for the use of places and buildings for outdoor
advertisements shall be fixed through consultations by local
administrative departments for industry and commerce with those in charge
of price control and urban construction and reported to local people's
governments for approval.
Article 16
Advertising operators must, according to the relevant prescriptions of the
State, set up bookkeeping records, pay taxes according to law and subject
themselves to the control and inspection by the administrative departments
respectively in charge of finance, auditing and industry and commerce.
Article 17
In undertaking or acting as agents in advertising business, advertising
operators shall sign with advertisers or those who have entrusted them
with the business written contracts that shall stipulate explicitly each
party's responsibilities.
Article 18
Advertisers or advertising operators who have violated the provisions of
these Regulations shall be given the following penalties by administrative
departments for industry and commerce according to the seriousness of the
cases:
(1) stopping advertising;
(2) making public corrections as ordered;
(3) circulating a notice of criticism;
(4) confiscation of the illegal gains;
(5) fines;
(6) suspending business for consolidation;
(7) revocation of the business licences or the licences for advertising
operation. If the violations of the provisions of these Regulations are so
serious as to constitute crimes, criminal responsibilities shall be
investigated by judicial organs according to law.
Article 19
If advertisers or advertising operators disagree with the penalties
decided upon by administrative departments for industry and commerce, they
may apply for a reconsideration to the next higher administrative
departments for industry and commerce within 15 days after receiving
penalty notices. If they still disagree with the decisions made after
reconsideration, they may bring a suit in a people's court within 30 days
after receiving the reconsideration decisions.
Article 20
Advertisers or advertising operators who, in violation of the provisions
of these Regulations, have caused losses on the part of their users and
consumers or committed other acts of infringement shall bear the
responsibility for compensation. With respect to claims for damages, the
claimant may request the administrative departments for industry and
commerce above the county level for handling. If the parties concerned
disagree with the decisions made by administrative departments for
industry and commerce, they may bring a suit in a people's court. The
claimant may also directly bring a suit in a people's court.
Article 21
These Regulations shall be interpreted by the State Administration for
Industry and Commerce. The rules for implementation shall be formulated by
the State Administration for Industry and Commerce.
Article 22
These Regulations shall go into effect as of December 1, 1987. The Interim
Regulations on Control of Advertisement promulgated by the State Council
on February 6, 1982 shall be abrogated as of the same date.
关于印发《茂名市征地工作经费管理暂行办法》、《茂名市重点项目征地奖励办法》、《茂名市新征土地纯收益分成办法》的通知
广东省茂名市人民政府办公室
关于印发《茂名市征地工作经费管理暂行办法》、《茂名市重点项目征地奖励办法》、《茂名市新征土地纯收益分成办法》的通知
茂府办〔2011〕20号
各县（市、区）人民政府，市府直属各单位：
《茂名市征地工作经费管理暂行办法》、《茂名市重点项目征地奖励办法》、《茂名市新征土地纯收益分成办法》业经茂名市人民政府同意，现印发给你们，请认真贯彻执行。
二〇一一年四月二十二日
茂名市征地工作经费管理暂行办法
第一条 为加强征地工作经费的规范化管理，提高资金的使用效率，调动征地工作的积极性，根据《关于印发<茂名市征地管理规定>的通知》（茂府〔2010〕29号），制定本办法。
第二条 茂名市行政区域内市级项目征地工作经费由市负责落实，各县（市、区）项目征地工作经费由各县（市、区）负责落实。
第三条 征地工作经费按实际征地面积每亩5000元标准提取，列入征地成本（铁路、公路除外），由市国土资源局设专账核算。
第四条 征地工作经费全额用于县（市、区）、镇（街道）及村（居）委会征地工作。其中：县（市、区）1000元/亩，镇（街道）2600元/亩，村（居）委会400元/亩，县（市、区）国土资源局（分局）800元/亩，镇国土资源所200元/亩。
第五条 征地工作经费的拨款程序：
为保障征地工作的实施，承担征地任务的单位按征地工作进度，提出征地工作经费申请，经市国土资源局按本《办法》审核后，按照规定程序拨付到县（市、区）征地预存款专户。付给县（市、区）的工作经费除留给国土部门外，其余部分由县（市、区）政府具体安排。镇（街道）、村（居）委级工作经费，由县（市、区）负责征地机构分别按比例拨入在当地财政结算中心开设的账户。拨付给镇（街道）、村（居）委级的工作经费，必须确保第一时间拨付到位，不得截留、挪用。
第六条 征地工作经费的支出使用范围：
一、镇（街道）、村（居）委
㈠ 用于进村入户的政策宣传、思想动员等相应费用的开支；
㈡征地工作聘请临时人员的工资、加班补贴以及参与征地拆迁工作的村（居）委干部的补贴；
㈢征地期间，参与征地工作的镇（街道）干部和一线工作人员的误餐、夜餐等补贴；
㈣征地工作中的办公经费、办公设备购置费、交通设备购置费及交通费用；
㈤征地工作中的治安管理、强制执行、协调群众关系、权属纠纷等经费；
㈥与征地有关的其他业务费用。
二、县（市、区）
㈠ 参与征地工作相关单位的费用补助；
㈡县（市、区）政府协调有关单位征地工作等相关经费的支出。
三、国土部门
㈠ 报批资料、图件费；
㈡ 征地报批工作经费；
㈢ 征地工作办公经费、办公设备购置费、交通工具购置费；
㈣ 与征地有关的其他业务经费支出。
第七条 征地工作经费应严格按使用范围支出，不得弄虚作假，应主动接受审计、财政等部门的审计、检查和人大的监督。
第八条 本办法自发文之日起执行，由市财政局负责解释。
茂名市重点项目征地奖励办法
第一条 为加快征地进度，充分调动各级政府及相关部门、农村经济组织及工作人员开展征地工作的积极性，提高工作效率，根据《关于印发<茂名市征地管理规定>的通知》（茂府〔2010〕29号），制定本办法。
第二条 茂名市重点项目指市级以上建设项目，其征地工作的奖励，适用本办法。
第三条 茂名市征地拆迁指挥部负责征地奖励的组织实施工作。
第四条 从土地出让价款或政府对划拨土地定价总额中提取1%作为征地奖励基金，专项储存于市财政专户。
第五条 征地奖励对象：参与征地工作有功的单位和个人。
第六条 征地奖励条件：1、依法依程序征地；2、征地报批手续完善；3、按时提供用地；4、征地补偿方案、安置补助方案及征地有关政策落实，无群众阻挠用地行为，无遗留问题。
第七条 征地奖励金发放：
㈠ 按照项目征地宗数奖励；
㈡ 市征地拆迁指挥部会同相关部门拟定奖励方案，报市政府批准实施；
㈢ 市财政局根据市政府批准的方案，发放奖励金。
第八条 市监察、审计部门对征地奖励情况实施监督，对违反规定的单位和个人，按有关规定进行处理。
第九条 本办法自发文之日起实施，由市征地拆迁指挥部负责解释。
茂名市新征土地纯收益分成办法
第一条 为调动各级政府征地工作积极性，根据《关于印发<茂名市征地管理规定>的通知》（茂府〔2010〕29号），制定本办法。
第二条 在茂名市城市规划区内征用土地的，适用本办法。
第三条 本办法由市财政局会同市国土资源局组织实施。
第四条 市、区（县）、镇（街道）三级新征土地纯收益分成比例为6：3：1。
第五条 新征土地纯收益指本办法实施后新征土地用于经营性或工业项目的出让价款，扣除征地成本、开发成本以及用于农业土地开发的出让金之后的土地收益。
第六条 新征土地纯收益列入财政预决算内容，并由市财政部门按分成比例划入辖区（县）、镇（街道）指定的专户。
第七条 新征土地纯收益应严格规范使用范围，在财政预决算时，报告征地纯收益分配及使用情况，接受人大和审计部门的监督。
第八条 本办法自发文之日起执行，由市财政局负责解释。
